> ## Documentation Index
> Fetch the complete documentation index at: https://guides.runner.now/llms.txt
> Use this file to discover all available pages before exploring further.

# Runner for growth and marketing teams

> Review campaigns, plan content, map attribution, and monitor ad spend. Runner connects to HubSpot, Mixpanel, Google Ads, and your project tools so you can spend smarter and grow faster.

Half your job is pulling numbers from one tool so you can put them in another tool. Campaign data in Google Ads, leads in the CRM, traffic in Analytics, content in Notion, and none of it talks to each other. So you spend your morning building the report instead of acting on it.

Runner connects all of it. You ask the question, Runner pulls the data, builds the answer, and takes the next step.

## Your stack, connected

Runner works across the tools marketing and growth teams actually live in. Connect them once and Runner handles the rest.

<CardGroup cols={3}>
  <Card title="HubSpot" icon={<img src="/images/apps/hubspot.svg" alt="HubSpot" width="24" height="24" />}>
    Lead data, campaign attribution, CRM context
  </Card>

  <Card title="Mixpanel" icon={<img src="/images/apps/mixpanel.svg" alt="Mixpanel" width="24" height="24" />}>
    Event tracking, funnels, user behavior
  </Card>

  <Card title="Google Sheets" icon={<img src="/images/apps/google-sheets.png" alt="Google Sheets" width="24" height="24" />}>
    Reports, dashboards, budget trackers
  </Card>

  <Card title="Notion" icon={<img src="/images/apps/notion.png" alt="Notion" width="24" height="24" />}>
    Content calendars, sprint boards, marketing wikis
  </Card>

  <Card title="Slack" icon={<img src="/images/apps/slack.svg" alt="Slack" width="24" height="24" />}>
    Team updates, weekly summaries, campaign alerts
  </Card>

  <Card title="Gmail" icon={<img src="/images/apps/gmail.svg" alt="Gmail" width="24" height="24" />}>
    Outreach, vendor communication, campaign briefs
  </Card>
</CardGroup>

Runner also works with Salesforce, Google Ads, Google Analytics, Search Console, and [many more](/get-started/connecting-accounts).

***

## What Runner does for marketing teams

### Review campaign performance with real numbers

Not a dashboard you have to squint at. Runner pulls spend and conversion data from your ad platforms, cross-references with leads in your CRM, and builds a report that tells you the story, not just the numbers.

> *"How did our Q1 campaigns perform?"*

Runner builds a channel-by-channel breakdown. Paid search drove 62% of pipeline, organic closed at 2x the rate of paid. That's where next quarter's budget should go.

### Keep the content calendar honest

Runner checks your content calendar in Notion, flags what's overdue, pulls top-performing keywords from Analytics to prioritize topics, and updates the board with real publish dates.

> *"What content should we publish this week?"*

Three drafts are due this week, one is overdue from last Friday. The overdue piece is now top of the queue and every draft has a real publish date.

### Map attribution to actual revenue

Which campaigns are driving sales? Not clicks. Sales. Runner pulls closed-won deals from your CRM, matches lead sources back to ad campaigns, and tells you which campaigns to double down on and which to cut.

> *"Which campaigns are actually driving sales?"*

Two campaigns to pause today. One to double down on. That's where next quarter's budget should go.

### Monitor ad spend without babysitting

Set it once. Runner monitors your campaigns daily, flags anything that exceeds CPA targets by 20%, checks if underperforming ads are sending traffic to the right pages, and posts a weekly spend summary to your marketing channel.

> *"Keep an eye on our Google Ads spend and let me know if anything looks off."*

Runner doesn't just alert you when a number crosses a threshold. It understands why the number moved and what to do about it.

### Plan the marketing sprint with data

Runner pulls your backlog from Notion, checks what shipped last sprint and what rolled over, looks at traffic data to suggest priorities, and updates the sprint board with recommendations.

> *"Help me plan our marketing sprint for next week."*

Sprint is on the board. The SEO push is prioritized because the numbers said so, not because it felt right.

***

## A marketing team's day with Runner

| Time          | What Runner does                                                       |
| ------------- | ---------------------------------------------------------------------- |
| **8:00 AM**   | Morning brief: campaign metrics, content due today, ad spend alerts    |
| **9:00 AM**   | Pulls yesterday's ad performance, flags anything over CPA target       |
| **10:00 AM**  | Reviews the content calendar, nudges the team on overdue pieces        |
| **11:00 AM**  | Builds an attribution report for the weekly marketing sync             |
| **1:00 PM**   | Preps the sprint board with recommended priorities from analytics data |
| **3:00 PM**   | Drafts a customer story from interview notes and CRM data              |
| **4:00 PM**   | Posts the weekly spend summary to #marketing                           |
| **Friday PM** | Weekly report: what performed, what didn't, where to shift budget      |

***

## Prompts to try right now

<AccordionGroup>
  <Accordion title="Campaign review">
    *"How did our campaigns perform last quarter? Pull data from Google Ads, Analytics, and the CRM. Build a channel-by-channel breakdown with pipeline attribution."*
  </Accordion>

  <Accordion title="Content calendar check">
    *"Check our content calendar in Notion. What's due this week? What's overdue? Suggest priorities based on what's performing in Analytics."*
  </Accordion>

  <Accordion title="Lead attribution">
    *"Which campaigns are actually driving closed-won deals? Pull from the CRM and match against ad campaigns. Flag anything burning budget with zero pipeline."*
  </Accordion>

  <Accordion title="Ad spend monitoring">
    *"Monitor our Google Ads campaigns. If any campaign exceeds our CPA target by 20%, flag it with a recommendation. Post a weekly spend summary to #marketing."*
  </Accordion>

  <Accordion title="Sprint planning">
    *"Help me plan next week's marketing sprint. Pull the backlog from Notion, check what rolled over, and recommend priorities based on traffic and engagement data."*
  </Accordion>

  <Accordion title="Weekly marketing report">
    *"Build our weekly marketing report. Pull traffic, campaign performance, and lead data. Post it to #marketing with a summary of what changed and what to do about it."*
  </Accordion>

  <Accordion title="Customer story draft">
    *"Draft a customer story from \[customer name]. Pull from our interview notes, CRM data, and any emails. Keep it real, not salesy."*
  </Accordion>
</AccordionGroup>

***

## Automate the predictable stuff

Once you've tried these manually, set them to run automatically:

* **Daily ad spend check** every morning at 8am. Flag anything over target.
* **Content calendar review** every Monday. What's due, what's overdue, what to prioritize.
* **Weekly spend summary** every Friday at 3pm. Posted to #marketing with what changed.
* **Monthly attribution report** on the first of each month. Which campaigns drove revenue.

Stop pulling numbers from one tool into another. Let Runner do the legwork so you can focus on the decisions that move the needle.

[Learn how to create automations →](/workflows/creating-automations)

***

## What's next?

<CardGroup cols={2}>
  <Card title="Connect your apps" icon="plug" href="/get-started/connecting-accounts">
    Link your CRM, analytics, and project tools.
  </Card>

  <Card title="Browse workflows" icon="arrows-spin" href="/workflows/starter-workflows">
    See all the built-in workflows Runner ships with.
  </Card>
</CardGroup>